This year ESPN and Wieden + Kennedy came out with their new campaign “It’s Not Crazy, It’s Sports”. They feature ads for all the major sports and even some team specific commercials. I’m a sports fan, but these ads take the love of the game to a whole new, hilarious level. All of the ads are great, but these are my personal top 5 from the campaign.
1. Michael Jordan
If you’ve ever wondering what would happen if someone else was named Michael Jordan – wonder no further. And yes, he’s the exact opposite of the real slam-dunking Michael Jordan.
2. Ole Miss Searches for It’s New Mascot
I wasn’t aware Ole Miss retired their mascot in 2003, but it happened and they needed an on-field replacement. As the Rebels, they only had one place to look – the Rebel Leader himself – Admiral Ackbar (from Star Wars). Unfortunately, Ackbar was unavailable because he was fighting evil forces in another galaxy.
3. Shake On It
Betting on sports can be fun, but it’s not so fun when you’re the one losing. Trust me, I’m generally losing handshake bets with my dad. This ad shows the crazy bets that you are glad you didn’t lose.
4. Jumbotron Marriage Proposal
What’s more romantic than getting proposed to on the Jumbotron at a Detroit Tigers game? Well, maybe the guy spilling beer on you after you say, “Sure”.
5. Roll Tide
When’s the appropriate time to say Roll Tide? Well, according to this commercial, anytime you can fit it in a sentence. I’m pretty ambivalent to ‘Bama, but I desperately want this to be saying Roll Tad (Go Buffs?)