Brad Pitt. Once People Magazine’s Sexiest Man Alive, but as the first male spokesperson for the ever-feminine perfume Chanel No. 5? It’s just awkward and confusing.
Take a look at the newest Chanel No. 5 commercial:
Sure, Chanel is a global brand with a pretty high awareness level so Brad Pitt didn’t need to make much sense, but it certainly didn’t make me want to run to my nearest department store to pick up a bottle. Why? Well, to quote a YouTube commenter, it felt more like an SNL parody than a highly touted “film” that Chanel is positioning it as.
Bottom line: Not impressive. For $7 million, I think Chanel could have done much better.
occasionalgiggle 